Don’t let the name fool you, we’re in the chaos-making business. Whether it’s a ten stair, backflip, or ride to the mini mart, we aim to help riders redefine what’s possible on two wheels.

We’ve spent years in the trenches, discovering problems and working to create solutions we’re proud of. We tossed out the idea of ordinary grip patterns and started from ground zero, constructing a launching pad of evolution for grip designs everywhere.

Our staple of innovation, the ZEN Grip was conceived to fill the gap in innovation we saw lacking everywhere else. Combined with an arsenal of traction trigger points, a tacky compound, and a softer, yet durable ride, we topped off the ZEN Grip by outfitting it in a slick design. After all, who said your equipment can’t look damn good?